Game Plan Media is an advertising placement and grass roots marketing company for businesses that want their message to reach people with busy and active lifestyles through non-traditional forms of advertising such as banners, signs and displays coupled with grass roots marketing such as event sponsorship, cross promotions and meet and greet opportunities.
What is Place-Based Advertising, otherwise known as Out-of-Home Advertising? Traditional or distributed advertising through print magazines, newspapers and direct mail is typically delivered or viewed while you are in your home. The distinction with Place-Based or Out of Home Advertising is that your potential clients are leaving their homes to visit a particular venue or location.
Once they arrive at their destination they are in the receptive frame of mind to notice your place-based branding advertisement and accept your message.
Place-Based Advertising can be focused, targeted and placed directly in front of your target market. Rather that distributed, we focus on place-based branding messages to reach your demographic. This form of advertising helps drive your message and brand your business to your community and to your fans.
The level of effectiveness for Place-Based Advertising increases when your message is creative, bold and attention grabbing.
The goal is to blend the advertisement into the atmosphere, right in front of your desired demographic.
Our designers will create an effective advertisement that captures your target audience through environmental stimulation. In other words….your next customer could be swimming, bowling, enjoying a movie or night out on the town, etc. and see your branding message – or even meet YOU!
These cleverly placed advertisements are often viewed at entertainment, recreational and leisure venues. Game Plan Media only places advertising for businesses seeking to represent themselves through family-type recreational venues.
Place-Based Advertising helps you boost your name recognition, retain existing Place-Based Advertising can be far less expensive and even more effective than traditional methods of advertising. customers, increases customer loyalty and help you become a well-known business in your community.
Understand that your business or advertisement design and/or message will be reviewed before placement. With so many advertising choices available, it helps to have a media consultant that specializes in this area.
How Can Grass Roots Marketing help me grow my client base and build customer retention?
Grass Roots Marketing takes your small business (and small budget) and makes you a star! You already know your small business can’t compete with large businesses that have a marketing firm or advertising agency and a big budget. So how can you get the word out about your business without spending a fortune?
Grass Roots Marketing costs far less than traditional forms of advertising, yet can provide better results to a smaller, focused demographic in your community. However, it takes careful planning, imagination and time.
Programs and examples of this type of marketing, also known as Guerrilla Marketing, are: tabling, give aways, PR Stunts, interactive games and contests, just to name a few.
If you are looking to create a loyal fan base and increases the effectiveness of your existing branding campaigns and advertisements, let Game Plan Media showcase your business and coach you in a Winning Game Plan!
We help you with set up displays, props, marketing collateral, branding signage, business introductions, cross-marketing, interactive games, and community event tabling to meet and greet your customers through public relations.
Get started today! Review the links on our Products Page to find a location or venue that would most likely include your target market or click on a link about a Program or Event we can Show Case your business at.
Cut Through all the Noise and Get Noticed!
Let Game Plan Media Position YOU for Success!
Call Now to Schedule a Consultation 407-900-1915